Many business owners are now realising the potential of having a website. There’s no doubt that it can increase sales, improve your brand awareness, and let you move into new geographical markets, but like most things, this can be a lot easier said than done. The act of just creating a website doesn’t mean much, unless you know what you should be aiming for and how it can make you more money.
Let’s take a look at some proven tactics for getting more from your website.
Make sure it’s found by search engines
Go to Google and try to search for your services, without using your own or business name. So, if you’re a HR consultant, you might want to look for ‘HR consultants in London’. If you aren’t on the first page, you’re missing out on finding potential customers who want services just like yours. Using a professional SEO service is a great way to boost your business.
Make it easy for people to buy from you
Visitors to your site should only ever be a few clicks away from making a purchase. You should have secure payment options in place, and it should be clear exactly how to pay and complete the transaction. If you’re selling high value items, you might want to consider offering an installments option to your site.
Keep your copy short and to the point
Internet users are notoriously impatient, and often simply don’t have the time to read through masses of information. Make it easy for them to get what they need. Your copy should only be finished once there are no elements that you could remove while still making your point. Your copy should be short, sharp, and free from any fluff.
Include customer testimonials
You could talk about how great your products or services are all day long, but people want to see proof. If you can provide testimonials from previous happy customers, you’re onto a winner. Write out to everyone who’s made a purchase from you, and ask them to provide a short paragraph about why they chose your business, why they’re happy with their purchase, and why they’d recommend you to others.
Consider offering an information product
Information products are a brilliant way to make money from your website. Whatever the nature of your business, you’re bound to have a wealth of knowledge that you can put into an e-book or webinar, that visitors would be interested in buying. So, if you provide virtual administration services, you could develop and sell a guide about how to run a business in the cloud. This approach could end up being a serious income strand.
By putting these areas into practice with your website, you’ll be much better placed for making a return on the investment of your website. With an organised and structured approach, your website could truly revolutionize your business and put you in an excellent position for growth.